Meet Your Earth Goals 2023 With Sustainable Jewellery

New Year is just around the corner, and it's time to make some positive changes! Why not make sustainability our top resolution for the year ahead? We can start by making small changes to our daily routine, like using reusable bags instead of plastic, taking public transportation instead of driving, or reducing our energy consumption by turning off lights and appliances when they're not in use. Not only will these actions help the environment, but they can also save us money in the long run. Let's make this year our greenest one yet!

And, no, you don’t have to be in this alone. Come along with us, a 100% sustainable brand, and we will help you to achieve your 2023 sustainability goals. By choosing to buy sustainable jewellery from us, you can support environmentally-conscious practices and help reduce the environmental impact of the jewellery industry. Additionally, we craft sustainable jewellery that is ethically made, supporting fair labour practices and helping to reduce poverty in communities that are involved in jewellery-making. Overall, choosing to buy sustainable jewellery can be a great way to make a positive impact on the environment and support ethical practices in the jewellery industry.

Let us guide you through our eco-conscious steps, so that going sustainable and earth-friendly becomes absolutely easy-peasy!

The Craft

The core of our craft originates from sustainable design. For the layman, the sustainable design considers the entire lifecycle of a product or system, from the extraction of raw materials to the disposal or reuse of the product at the end of its useful life. Right from the design of each handmade piece, we set out to make them as classic, timeless, and versatile as possible, so that the design doesn’t fizzle out with the trend.

Jewellery pieces like these Tandem Solitaire Earrings or Pink Oval Solitaire Ring combine modern, fashionable elements with timeless, classic design elements. This creates a look that is contemporary and stylish but also has a sense of enduring quality and appeal. Furthermore, our designers work with local artisans on only a few key designs in small quantities. This means we sell everything they produce, reducing leftover waste.

Along with using sustainable design principles, we create products that are not only functional and aesthetically pleasing but also withstand the test of time. We use 925 Silver which has a purity stamp. All our products sport 18K Vermeil, a special process of gold plating that is 50% thicker than traditional gold plating. This means not only does the product's durability increase but the shine and shimmer also stay good as new for a long period of time.  

Also, we introduced the Sustainable Jewellery Initiative where we offer repairs and re-polishing as a service for most of our products for a lifetime on a chargeable basis.

The Craftsmen

Sustainability is incomplete without involving the community in the process. All our products are handmade in Mumbai, India. We understand that by supporting sustainability and working together as a community, our craftsmen and we can help to create a more sustainable future for ourselves and future generations. We support local businesses and provide jobs here in India. Know that with us you are not buying cheap junk jewellery made in other countries. Instead, with every purchase, you will support an Indian craftsman and their family.

The Packaging

Our sustainable effort doesn’t stall at only product creation. In fact, we extend it to packaging and delivery as well. We have chosen to reduce our environmental footprint by keeping the usage of plastic at a minimum. In fact, we encourage our delivery partners to try and refrain from the usage of plastic. Our packaging design has also been done mindfully so that wastage can be minimized as much as possible.